A curated social media feed developed to communicate boutique hospitality, interior detail, and walkable luxury in Coral Gables.
FEED CURATION
Increase brand awareness and strengthen digital visibility while translating The Avenue’s design and hospitality ethos into a cohesive, immersive online presence.OBJECTIVE
To support this objective, the digital strategy translated lifestyle, amenities, and architectural intent into a cohesive visual narrative. Content highlighted interior design details, curated amenities, and the thoughtful planning behind the project while showcasing Coral Gables’ broader lifestyle, from walkable retail and dining to cultural and neighborhood highlights. A refined visual cadence reinforced boutique hospitality through atmosphere, cohesion, and location context.STRATEGY
Content & Visual Development
TODAY’S AGENDA
Lifestyle carousel visualizing a full day at The Avenue, integrating location highlights and AI supported storytelling to make the experience tangible.
Part of a lifestyle carousel designed to feel like a postcard moment. Styled to evoke memory and nostalgia, capturing rooftop leisure as a keepsake experience at The Avenue.
POSTCARD FROM THE AVENUE
MOVING AT YOUR OWN PACE
Detail driven lifestyle asset nodding to walkability and open air living, positioning The Avenue within the everyday rhythm of Coral Gables.
CORAL GABLES: A DESIGNED CITY
Narrative carousel connecting The Avenue to the architectural and cultural legacy of Coral Gables. Historic imagery and layered typography were used to position the project within a broader design lineage rather than as a standalone development.
IT’S IN THE DETAILS
Close range lifestyle compositions designed to highlight the materiality and hospitality ethos of The Avenue. Each image isolates a moment happening within the broader scene, drawing attention to texture, lighting, and curated in residence experience.
AI generated lifestyle layering was selectively incorporated to enhance warmth and narrative, while preserving the integrity of the architectural environment.
Content & Visual Development
LIFESTYLE & BRAND CONTENT
Concepted, organized, shot, and edited a lifestyle-driven content series for The Avenue, capturing a modern expression of luxury hospitality.
