BEYOND SOCIAL
Great design doesn't stop at the feed. Here you'll find brand identities, editorial layouts, email campaigns, and web systems — each one built with the same intention and precision I bring to everything I do.BRAND DESIGN • EMAIL DESIGN • EDITORIAL DESIGN • WEB DESIGN
Brand DESIGN
Visual identity, thoughtfully built.
EXAMPLE: Developed a boutique hotel brand concept, creating a visual identity centered on softness, atmosphere, and understated luxury, designed for women who don’t need to be perfectly put together.
EXAMPLE: I developed Pawair, an airline concept dedicated to safe and comfortable pet travel. From naming and creating the tagline "No Paw Left Behind" to designing the logo and branding materials, I crafted a cohesive identity that reflects the fun and modern essence of the brand.Email DESIGN
Structured and thoughtfully executed.
EXAMPLE: Designed and developed a Q1 newsletter for Cultivate PR & Social, focused on showcasing key highlights and maintaining a clear, elevated visual structure aligned with the brand.Editorial DESIGN
Stories, thoughtfully designed.
EXAMPLE: Designed a seasonal editorial magazine focused on storytelling through layout, typography, and visual pacing, creating a cohesive and immersive reading experience.Web DESIGN
Systems, thoughtfully structured.
EXAMPLE: Designed and developed an internal intranet system for Nearwater Capital, focused on security, organization, and streamlined internal communication. A large-scale project requiring detailed planning, cross-functional coordination, and a strong emphasis on clarity and usability within a private financial environment.