A curated social media feed developed to position Cassia as a lifestyle-driven luxury residence.
FEED CURATION
Increase brand awareness and digital visibility among high intent buyers while reinforcing Cassia’s identity as a lifestyle driven luxury residence rooted in the Merrick Park District.OBJECTIVE
To support this objective, the digital presence was reframed around lifestyle & location.Experiential content highlighting walkability, amenities, and resort style living replaced traditional listing visuals, while strategic reel distribution and cultural touchpoints increased non follower reach and broadened overall market exposure.STRATEGY
Strategic Reel Development
IMAGINE CALLING THIS HOME
Concepted and edited to position Cassia within the broader Coral Gables lifestyle, highlighting neighborhood landmarks, walkability, and residential interiors.
SPORTS HIGHLIGHT REEL
Concepted, scripted, filmed, and edited end to end to position Cassia within Miami’s emergence as a global sports destination, reinforcing the strength of its location and cultural relevance.
WELLNESS FEATURE REEL
Led full production from concept through final edit to highlight the wellness offerings surrounding Merrick Park, positioning Cassia within a walkable, lifestyle driven district.
Content & Visual Development
RESORT LIVING
AI driven graphic design lifestyle visual developed to elevate poolside leisure and reinforce Cassia’s refined amenity experience.
A TOAST TO LIFE AT CASSIA
AI integrated brand florals into a poolside lifestyle scene to reinforce visual cohesion and identity.
A PAUSE IN THE DAY
AI supported visual storytelling capturing sunset ambiance and everyday luxury within the Cassia Residences.
THE LANAI COLLECTION
A carousel designed to showcase the Lanai residences through considered pacing, imagery, and layout.
BEHIND [THE] RENDER
Carousel developed to break down key material and design details, translating renderings into tangible lifestyle features.
